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Protect your business and product name with a Trademark.

It does not matter how small or large your business is. If you want to create your business service or product as a brand name and invest in it, then your first step should be to trademark it. A federal trademark registration protects your brand name or logo, thus allowing you to focus on other important things such as growing your business without having to worry whether your name is taken by someone else.

Quick Facts

•Consumer choices are exploding, thus increasing business   competition.
•Trademark protects the trade name you do business with.
•In the Trademark world it's all about name recognition and value.


One of the most important tools any business can have is protecting the trade name they do business. You protect your trade name and brand identity with a Trademark. Your Trademark will safely be registered with the United States Patent Office, and upon receiving your Trademark, no one can use that trade name but you. This enables you, as a business, to confidently spend marketing resources to build a brand name and map your product in consumer's perception without the fear that someone else can steal your name or brand design.

A trademark is any thing that helps a consumer distinguish between one company's product and another company's product. The "thing" may be a word or other means such as a design logo, sound, or phrase. It is this distinguishable feature that enables a consumer to identify and differentiate one brand product from another.

Brand recognition is one of the most important assets any company can have. A product or service brand can come in the form of a name or image that you want your customers to instill in their minds. Brand recognition is the driving force behind the billions of dollars spent each year in marketing efforts to make consumer perceive one brand from another in today's tough market conditions.

In the Trademark world, it's all about name recognition and value. A good Trademark, as any marketer will tell you, creates an instant, indelible, and positive feeling in a potential buyer of your clients' goods or services. Compare, for example, a Rolex® with a Timex®. Does a Rolex®-brand watch keep better time than a Timex®-brand watch? It is highly unlikely. Why then can Rolex charge several thousand dollars for a stainless steel watch, while Timex can charge no more than perhaps $50 for a steel watch of comparable accuracy? It's all in the Trademark and the consistent and proper use of the Trademark over time.

Click here to find out the benefits of registering your trademark or what it can cost you every minute it is left unsolved.

 

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