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Protect a Name or Logo with a Federal Service Mark.

So you have just come up with a great name or logo design and want to protect it. You have taken an important first step in securing your mark. A federal service mark registration protects your name or logo in the entire United States, thus allowing you to focus on other important things such as growing your business without having to worry whether your mark will be taken by someone else.
Here's what you'll get with a service mark:
Greater protection: service mark owner receives exclusive nationwide ownership of the mark.
Deterrence: prevent others from using a similar mark in the same trade channel.
Monetary award: service mark owner can recover monetary damages from an infringer.

Guaranteed Protection
The most important tool any business can have in protecting their cherished mark name or logo is through service mark registration. Your service mark will safely be registered with the United States Trademark Office, and upon receiving your service mark certificate, others are deterred from using a similar mark in the same trade channel. As a result, you can have peace of mind in spending marketing resources in building a brand name without the fear that someone else can steal your brand name or design.

Brand Recognition
A service mark helps consumers distinguish services in the marketplace. The "mark" may be a word, phrase, logo design, or a combination of these elements. It is this distinguishable feature that enables a consumer to identify and differentiate one brand service from another in commerce.

In the service mark world, it's all about brand recognition and value. A good service mark, as any marketer will tell you, creates an instant, indelible, and positive feeling in a potential buyer of your clients' goods or services. Compare, for example, a Rolex® with a Timex®. Does a Rolex® brand watch keep better time than a Timex® brand watch? It is highly unlikely. Why then can Rolex charge several thousand dollars for a stainless steel watch, while Timex can charge no more than perhaps $50 for a steel watch of comparable accuracy? It's all in the registered mark and the consistent and proper use of it over time.

Click here to find out the benefits of registering a service mark and what it can cost you for delaying it.

 

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